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Ask yourself this and see what you come up with: Why do we even know there is such a thing as a Kim Kardashian? What has this person contributed to our culture, our social welfare, our society, our future? Yes, yes, I now, there’s always been a Kim Kardashian.
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But back in the 1990s, along came reality TV. That amped up the uber-wealthy California sun princess syndrome to the enth degree. Reality TV relies on two common elements: Extremes and humiliation. Think about it: Every reality TV show that hits the bigtime features extreme personalities and situations, and usually ends up in someone being roundly humiliated. But like anything else extreme in life, there are plateaus. So, for example, in the 1960s surfing might have been considered an extreme sport. Fast forward a few years later and extreme sports are activities more like sky surfing, in which the participants skydives, surfs on a board attached to his feet before he opens the chute. It’s just that whenever somebody gets to a mountaintop in life, we’re looking for them to find a bigger mountaintop.
Such is the case with reality television. Watching somebody on “Survivor” eat worms in a jungle doesn’t capture much of an audience share anymore. Likewise, watching our modern day Zsa Zsas go through one man after another and rake in more and more money for doing nothing doesn’t compel us the way it might have in the mid-20th century.
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Until Kim and her similarly unaccomplished sisters hit TV bigtime, she was generally known for three things: dating good looking athletes, making money, and a sex tape she made with moderately successful singer Ray-J. That tape was “leaked” somehow, which led to a lawsuit in which Kim reportedly walked off with $5 million. Like I said, the girl knows how to cash in. But it was really her reality show that made her a figure on the world stage, which she remains today. In fact, just hours after she filed for divorce she jetted off to Australia to promote her line of handbags. Reached for comment there by Australian media, Kim said simply, “I married for love.”
Look, we can criticize Ms. K and her seemingly endless array of siblings as much as we please, but the truth is that we made her what she is. We needed a Zsa Zsa for our times and she filled the bill. We thought for a while that Paris Hilton could be our Zsa Zsa, but she just wasn’t quite savvy enough to stretch her 15 minutes into something bigger. Kim somehow knows the critical importance of perfect hair and makeup even when dashing through the L.A. airport in the throes of post-divorce despair.
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Consider our American priorities: On the same day that Occupy Oakland citizens are hurling beer bottles at cops and cops are tossing tear gas cannisters back at them, we’re asking if Kim is going to return her wedding gifts. Just weeks after Gadaffi is killed following a bloody uprising and revolt in Libya, we’re asking if Kim is going to give the 20.5 carat ring back. Right in the heat of the GOP foodfight for the presidential nomination, we’re more interested in whether Kris Humphries is going to get his share of the profits from the highly televised wedding to Kim.
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